http://www.cayleythiessen.com/projects daily 1.0 2023-10-13 https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1422891501338-273BANJRKRDN30DWZ5RC/Screen+Shot+2015-02-02+at+7.34.22+AM.png Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1422891506396-TOL9UOU434UAHOPPSCOD/Screen+Shot+2015-02-02+at+7.35.31+AM.png Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1422891518221-WTK90XDDW6QFMC1P95VF/Screen+Shot+2015-02-02+at+7.36.12+AM.png Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1422891800330-1BUJIUF4INM533DTAQF1/Screen+Shot+2015-02-02+at+7.37.06+AM.png Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509946101988-0LT3HQH1EHQZ7LBD8F2N/gbl_sept1_15_email_lovenotes_pants4.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509944448268-CQX0MAKMYJ2M19HXK1G1/gbl_sept1_15_email_secondary_pants_Tight.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509944475165-ZW6UBGHOS9ZKCTY4XFZT/gbl_sept1_15_email_secondary_pants_Hugged.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509944486546-JY9ZKRWNQ37DZKNY2F99/gbl_sept1_15_email_secondary_pants_Heldin.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509944498929-J23YZNAFGFQ3OKCRBRIA/gbl_sept1_15_email_secondary_pants_Naked.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509944509377-AATQ7PO3D0LDUA8QNVKQ/gbl_sept1_15_email_secondary_pants_Relaxed.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509945204438-GK699Y6T2EGJJNR3HJYD/gbl_sept1_15_box_shoppants.jpg Work Copy Tone We wanted to challenge and inspire our guests, to be the spark that caused a shift in the way they looked at a pair of pants. Instead of simply being a garment you pull on, what if your pants could be the thing that made you feel good (or powerful or strong or confident or relaxed) and that was the key to unlocking your potential? https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509943269723-RPGGBPQ5IMW30HXASJ2T/gbl_sept1_15_fp_pants1B.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509945139034-1ZCDKDTSAQPCK76MOS1B/gbl_sept1_15_fp_pants2.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509947976877-ZB850C6L6OW7TCKHVT8H/gbl_sept16_HTB_AYPFilmFeatureStory_primary.jpg Work In March of 2016, I flew to Kenya along with a small crew to meet Africa Yoga Project and to document one of their teacher training cohorts. Our primary objective was to create a film, along with several long-form copy deliverables.     https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509949685762-67XL8SDKK1MZDSG8DPFY/gbl_jun16_RIO_WheatePastePoster_1.jpg Work - Success is Yours Manifesto My art director challenged me to write a reversible manifesto for our Summer Olympics campaign. I wrote this piece that can be read top to bottom and bottom to top, with two separate meetings. This piece was printed as posters and posted around five global cities for the launch of "Success is Yours." https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950822322-0J0QKN4S65ERHTSJ92UF/gbl_July16_Rio_Taylor_Pinterest_1.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950683485-BDAVWP9NLSOQ3PP002AG/June16_Rio_KirstenSweetland_Social_PinterestQuotes-02.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950629549-QTHC8N7NM682G4DC5EA6/July16_Rio_Evelyn_Social_Pinterest_Quote-01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950643747-P7LRYXBSZYYC08LHKSLK/July16_Rio_Evelyn_Social_Pinterest_Quote-02.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950765438-8GPDOOQ39MDHW4D0VXJN/gbl_may16_RIO_social_pinterest_casey-01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950663149-I1S39BC2IIHGP21KUEW6/June16_Rio_KirstenSweetland_Social_PinterestQuotes-01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950712567-D0AAETLYNVO6WYLVA1UJ/gbl_June16_Rio_Morghan_Social_Pinterest_2.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950842614-CJBLMWBF2U6WU5ZROXOE/gbl_July16_Rio_Taylor_Pinterest_3.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950733477-3QVHKFLB8QTTD8OYLH89/gbl_June16_Rio_Melinda_Social_PinterestQuote-01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950781759-P70XTV0K6Y5R77K5KKFW/gbl_may16_RIO_social_pinterest_casey-02.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950791044-9400UZUO0AVYFML32LL0/gbl_may16_RIO_social_pinterest_Jake-01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950703954-3736R7LEV77L4169UFJZ/gbl_June16_Rio_Morghan_Social_Pinterest_1.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950801409-2MAD3D7H1RWP45W1AWCZ/gbl_may16_RIO_social_pinterest_Jake-02.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950741921-36R2AUN109BQFEM5E6I7/gbl_June16_Rio_Melinda_Social_PinterestQuote-02.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509950831320-6VR8LZ43X6MZ7N8DIZT7/gbl_July16_Rio_Taylor_Pinterest_2.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510002184267-IQ93ZFR0R3U9JK1MMPO8/SW17_Sunset+Festival_DWong-5484.jpg Work Despite it being one of the smokiest weekends in Vancouver's summer, people still came out to enjoy the Sunset Festival, with a yoga practice led by Goldie Graham and a concert featuring Young the Giant with special guests Cold War Kids. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000522392-AYT7012VTHXZO8CAYSHT/SW17_training_sharingbadges-01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000530297-GBBAFZCAZCMB0UFZ3K1F/SW17_training_sharingbadges-02.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000537368-50K36LD2TXL6X5SITHQX/SW17_training_sharingbadges-03.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000547856-HLARWTF9F5WSI5Y6DRDC/SW17_training_sharingbadges-04.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510002059275-H9O1EGJBF03HAPYJ7LV3/SW17_SSF_featurepanel.jpg Work SeaWheeze Half Marathon ends with a Saturday night party: the SeaWheeze Sunset Festival. To hype this year, we created a set of ads for our own website as well as for local newspaper The Georgia Strait. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000248484-ET2N2JPBQPJWY48G80E8/SW17_Trainingposter_share8.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000263352-NAXXUDAZDJ85YVLYHVN9/SW17_Trainingposter_share10.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000274442-TV0WYY9J9R0JK1MFR35Q/SW17_Trainingposter_share9.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000286092-Q087L0VRH4JYXRMOCFM8/SW17_Trainingposter_share7.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510000299344-8BMNWHRRMT2PWZZ5PY1D/SW17_Trainingposter_share1.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999845806-0FR80K1STNVB4GX33P8J/SW17_sharesquare-twitter.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999858325-HLBZH4LEKEWGWJBHN1V1/SW17_sharesquares-03.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999872505-OZLVYAWRPF1NP536FVSK/SW17_sharesquares-04.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999881739-8ML6H7R4R7SWZUEJLWEA/SW17_sharesquares-06.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999891518-5IB6LTNXYPSV04OP59JV/SW17_sharesquares-07.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999901460-FLHGVYS6TP1K41UMD24Z/SW17_sharesquares-08.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999914625-0KI2A7XS2AQNQD9S6YBK/SW17_sharesquares-facebook.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1509999726727-8EJA4CHWCFI5EYO1NSR7/seawheezefriday-340-101A7397.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510001887981-M1XQH6TZ9OSU0WV1G4XS/SW17_Team6-PLeung_003.jpg Work A selection of the cheer signs I wrote to keep spirits up along the course. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1511559894275-3U51L1FCSVY4YY7C7KQ8/Postmark+Brewing-Can-OVB-Tara1.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1511559885821-LIMHAT5MTC5PEO1U61N3/Postmark+Brewing-Can-OVB-Tara.JPG Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510002346658-QPBWK11CSE2TMZ11FXJC/seawheezefriday-128-_ES_0374.jpg Work - SeaWheeze Product For the first time in SeaWheeze history, we showed our guests exactly what would be in our Showase Store before the weekend of the event. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1510001002378-0S48YYF2LSC07IC7D81Q/SW17+medal+2.jpg Work We fashioned our medal after the cairns that are built along Vancouver's seawall, an iconic section of the Half Marathon route. As a fun surprise, we transformed the back from a simple place for the ribbon to thread through into a hidden bottle opener. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531843654137-09YAVR9ENSOCE3VC50UF/SW17_Trainingposter_share10.jpg Work Interactive training poster. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531844802644-QPZM7FQBT29LJVSEUY1D/7-CheerSignsVPD.JPG Work "It's only a crime if you're not having fun" https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531852322507-CJ8N4G0B10BNUCXE76MZ/SW17_Weekend_DE_goaltocrush.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531843969849-5D3CVCPAV1K4TN5AFY4F/5-SW17_sharesquares-06.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531843889534-1RDTISW87370PXW1AQXQ/3-SW17_sharesquares-03.jpg Work Social shares to celebrate our registered runners. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531844540656-ZNDZD0BZWNKOWDLEF9EX/6-CheerSignsCourse.jpg Work Cheer signs I wrote for race day. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531843678973-0OH6LLPR5E29H9DI5GTF/SW17_Trainingposter_share7.jpg Work Interactive training poster. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531852346064-LO9PX1Y1ZTJ2ZV07UTA7/SW17_Weekend_21ANDdone.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531843940137-SBXMYDDOR12OSBDMTTKJ/4-SW17_sharesquares-04.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531850013661-J3ZBUSQJ7LB3IOH0RNEH/8-SW17_SSF_featurepanel.jpg Work This line showed up on our website, in email, as well as in an ad in the Georgia Strait. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531856692279-KMXARXBAG5Z0XWVA4WEH/gbl_may16_RIO_social_pinterest_Jake-01.jpg Work Click to read my short piece on American beach volleyball players Jake Gibb and Casey Patterson. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531856134852-QI39F95ANH78EXXSYDG0/June16_Rio_KirstenSweetland_Social_PinterestQuotes-02.jpg Work Click to read my longform piece with Canadian triathlete Kirsten Sweetland. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531856382092-F35837OIQ5W0EAR0EUCE/gbl_June16_Rio_Morghan_Social_Pinterest_1.jpg Work Click to read my interview with American weightlifter Morghan King. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531855298396-0PQ695PVAQJMZ4TRALZ6/July16_Rio_Evelyn_Social_Pinterest_Quote-01.jpg Work Click to read my longform piece with American road cyclist Evelyn Stevens. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531856791786-ALINGEJODN1RZWZZNFR2/gbl_July16_Rio_Taylor_Pinterest_2.jpg Work Click to read my short piece on American road cyclist Taylor Phinney. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531855515287-VAZYDKE5LBBJJNWBK37B/gbl_Jun16_RIO_Manifesto_Insta_Teal.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531856550961-JYHLCUZLIX2Y41RI7OYO/gbl_June16_Rio_Melinda_Social_PinterestQuote-01.jpg Work Click to read my short piece on American pole vaulter Melinda Withrow. https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531858530397-TCO31K3O4L72ZOTBALD2/gbl_sept16_HTB_AYPWhenInNairobi_secondaryemail_01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531858865044-7PTH4HLJ9IUDRBHQ4Y8E/gbl_sept16_HTB_AYPGetToKnowPaige_facebookTwitter_01.jpg Work https://images.squarespace-cdn.com/content/v1/54bc29b3e4b0d1f230d6e37b/1531859862676-QZ0L8U5A4UAAO98LO8XR/gbl_sept16_HTB_AYPWhatIsBaptisteYoga_instagram_05.jpg Work 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